How do you capture the raw beauty and magical ‘sense of place’ that is Tofino? This is a place where we welcome the world, celebrate adventure and our unique culture, while protecting our environment.
We decided to let video do the storytelling through the eyes of some remarkable locals doing extraordinary things, and approached Alterna Films – a top Vancouver based production company – with our “slice-of-life” video vision.
Carlo Wein, Founder and Producer of Alterna, remembers it well, declaring the project, “The perfect combination of film and travel. We were all super excited to get to do what we love in a place as spectacular as Tofino.
“Four days of shooting and several hours of footage later, I was so amazed at the cohesiveness of Tofino. The way the locals collaborated and really wanted to help each other as well as help make the videos better. That’s definitely the beauty of a small intimate community like Tofino – everything overlaps.
“Tofino truly is life and lifestyle first, business second. So it made it fun to find the nuggets to create this 3-part series and we still have tons of great B-roll! We’re thrilled with the finished product, and truly hope we stayed true to Tofino.”
Director RJ Sauer added, “Tofino and the Pacific Rim is one of my favourite places on earth, and it was such a great experience on so many levels.
“We arrived a day early to decompress and immerse ourselves in environment and scout the location. Sometimes it’s hard for a film crew to come into a community with a bunch of people and equipment, but Tofino embraced us.
“And as the videos show, we got a taste of everything weather-wise. From beautiful sunrises to beautiful rain, but it always seemed to fit the scene. And weather after all is part of Tofino’s charm.”
They both agreed ‘Tofino Footprints’ is a perfect name for the video series, as it’s a metaphor of how all the locals they met were very aware of the impact they have on the community and environment.
In fact, the first video Tofino Footprints: Sharing Wisdom spotlights Dan Harrison and Ariane Batic of the Raincoast Education Society. As an independent non-profit organization established in August 2000, Raincoast Education Society’s mission is to help shape a sustainable future for the Clayoquot and Barkley Sound region through education and community involvement.
You only need to hear Executive Director Dan Harrison talk about conserving Clayoquot Sound to feel his passion. But when he states, “Having a deep respect for the natural landscape is at the root of living a life of integrity,” you really feel the profound connection Tofino has with life lessons and how it inspires all that experience it.
Stay tuned for the next video – Tofino Footprints: Crafting Legacy – when a local furniture craftsman and a mixologist at Wolf in The Fog have a synergistic connection with cedar.